Tuesday, January 13, 2009

Australia offers 'best job in world' on paradise island - and a lesson for the church

I have been in the ministry full-time now for almost 18 years and we have never had money to take vacations, other than to see relatives and then do fun things there. We have had two family vacations in 23 years and I think I have found the solution!

Australia is looking to hire someone to live on an island paradise for 6 months and blog about the island in order to raise the level of tourism. Click here for the entire article.

SYDNEY (AFP) – An Australian state is offering internationally what it calls "the best job in the world" -- earning a top salary for lazing around a beautiful tropical island for six months.

The salary - $105,000 USD for six months.

In return, the "island caretaker" will be expected to stroll the white sands, snorkel the reef, take care of "a few minor tasks" -- and report to a global audience via weekly blogs, photo diaries and video updates.

But why are they doing this?
"Traditional tourism advertising just doesn't cut it sometimes and we are thinking outside the box by launching this campaign."

Have I got your attention yet? I believe there is a leadership lesson in this. I believe that the church that is successful in the future will have to use these types of marketing ideas. Here's how it works:

1. Pastors/leaders begin blogging/twittering about their experiences. Click here to see a post I read about this topic yesterday.
2. Followers of Christ begin living their lives "for the whole world to see." It is truly possible that when the world sees what we have in Christ and who we are in him they might want to "explore the island."
3. While the pay might not be that good, the benefits are out of this world!

Whattayathink? Let me know. Tye out.

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